<its:rules xmlns:its="http://www.w3.org/2005/11/its" version="1.0">
 <its:translateRule selector="//*[@translate='no']" translate="no"/>
 <its:translateRule selector="//*[@translate='no']/descendant-or-self::*/@*"
  translate="no"/>
 <its:translateRule selector="//*[@translate='yes']" translate="yes"/>
</its:rules>