<its:rules xmlns:its="http://www.w3.org/2005/11/its" version="1.0"
 xmlns:h="http://www.w3.org/1999/xhtml">
 <its:translateRule selector="//h:meta[@name='keywords']/@content"
  translate="yes" />
 <its:translateRule selector="//h:p[@class='notrans']"
  translate="no" />
 <its:termRule selector="//h:span[@class='term']" term="yes" />
</its:rules>