<its:rules xmlns:its="http://www.w3.org/2005/11/its" version="1.0"
 xmlns:book="http://www.example.com/inventory-book"
 xmlns:html="http://www.w3.org/HTML/1998/html4">
 <its:translateRule selector="//inventory" translate="no"/>
 <its:translateRule selector="//desc" translate="yes"/>
 <its:translateRule selector="//book:title" translate="yes"/>
 <its:translateRule selector="//book:desc" translate="yes"/>
 <its:translateRule selector="//html:img/@alt" translate="yes"/>
</its:rules>